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Lyft•2018
Product
Lyft
Role
Senior Art Director
Skills
Art Direction
Creative Strategy
Video Production
Audience
New Yorkers
Description
After many years in Los Angeles, The Grammy's were coming home to the city that never sleeps. To celebrate, Lyft took to the streets of New York, and surprised people with a Grammy-worthy performance. Lyft cars performing nominated songs, by turning the city's most annoying sounds (honking, beeping) into music.
