Team NVIDIA
Product
NVIDIA Shield
Role
Art Director & Community Manager
Skills
Problem
NVIDIA was about to launch its streaming console, SHIELD, but despite that they had no prescence on the #1 game streaming platform, Twitch.
Solution
Turn NVIDIA's Twitch channel into an always-on gaming TV network, where streamers play on NVIDIA hardware.
Insight
Gamers use NVIDIA GPUs every day to play games. Nobody is more of a gamer than Twitch streamers. And when it comes to hardware, gamers trust other gamers.
Audience
Twitch viwers and gamers.
Description
We put together a team of well-known Twitch streamers, and created programming 15 hours a day. The channel went from streaming a keynote once per year, to streaming 7 days a week. And in 4 months got 100K new followers, 4M unique visitors, and created 2K hours of branded content. With little budget. The channel spawned a dozen regional NVIDIA Twitch channels across the world. And when Jensen Huang announced the SHIELD, NVIDIA had a channel filled with fans, and streamers ready to demo the product.
