Terminal Tours
Activision Blizzard•2016
Product
Call of Duty: Infinite Warfare
Role
Senior Art Director
Skills
Art Direction
Copywriting
Creative Strategy
Problem
Call of Duty: Infinite Warfare was the first CoD game to a place unfamiliar to players: space.
Solution
Invite players to a once in a lifetime tour of the game's many off-world locations.
Audience
Call of Duty players.
Description
We enlisted the help of Kate Micucci to guide player's on their journey, with the questionable space travel company Terminal Tours. Player's interacted with a gleeful and sometimes malicious, Kate via a Facebook Messenger chatbot. Through the bot, players experienced a choose-your-own-adventure that showed them both the wonder and terror of space.
